Under the direction of the Breastfeeding Education Coordinator. The Regional Breastfeeding Liaison (RBL) conducts the outreach and networking efforts in the community as a whole (e.g., doctors, CPSP, hospitals, employers, etc.) in order to promote breastfeeding. Utilizes effective marketing strategies to promote the Central Valley WIC Programs' breastfeeding education and support services, through effective communication that includes the use of verbal skills and the development and distributing of various WIC breastfeeding education and outreach materials for public view as well as for general outreach activities. Generates written correspondence, calendar events, develop general articles and reports as necessary, with minimal supervision, in the management of the Regional Breastfeeding Liaison Project's goals and objectives.